We collaborated with Sierra Adventure Marketing to provide the creative for this successful, award-winning program. This program partnered Lincoln Motor Company with Hyatt Regency Lake Tahoe to increase sales, share database and save on media budget. The Travel Well. Stay Well program offered a two night stay at the Hyatt Regency Lake Tahoe with the purchase of a Lincoln Navigator or Aviator. Both companies were so impressed with the offering and results, we repeated the program the following year.