When the American Parkinson Disease Association needed a new brand image, they came to us. There are many organizations that do similar work to APDA. The research that these organizations provide is so essential for discovering the cause of Parkinson Disease, developing the best treatment and helping those in need. We researched their competition and discovered that the one difference that stood out above all the other organizations was that they were “American.” We then set out to make them stand out from the rest.
Published by Linda E. Danaher
Linda E. Danaher is the Creative Director for Danaher Design, a branding and creative communication design studio providing branding, promotion, illustration, logo design, direct mail, website design, presentations, package design and copywriting services. A graduate of Parsons School of Design, NY, Linda worked in Manhattan as a designer and art director for two Fortune 100 companies and an innovative design firm. After working several years as Senior Art Director for Bristol-Myers Squibb Company, Linda started Island Communications in New York in 1997. She relocated to Reno, NV in 2003 and moved her business to Tampa, FL in 2017. View all posts by Linda E. Danaher