Photography sessions with professional photographers can be expensive and time consuming, but are well worth the effort. Branding has become an important factor for any company’s success and how you … Continue reading 8 Tips for a Pro Photo Shoot
Linda E. Danaher is the Creative President for Danaher Design, branding and creative communication design studio providing advertising, promotion, illustration, corporate identity, direct mail, website design, trade show design, package design and copy writing services. A graduate of Parsons School of Design, NY, Linda worked in Manhattan as a designer and art director for two Fortune 100 companies and an innovative design firm. After working several years as Senior Art Director for Bristol-Myers Squibb Company, Linda started Island Communications in New York in 1997. She relocated to Reno, NV in 2003 and moved her business to Tampa, FL in 2017.
All companies have a brand image whether they purposely created it or not. Even the most generic product or service can have a following and generate opinions – positive and … Continue reading Is Your Image Hurting You?
How does a company create customer loyalty? It takes commitment and savvy.
Quality Design vs. Cheap Knockoffs With all the templates and software programs offered online that promise to help you create your own website or logo, one would think that all … Continue reading Hire a Branding Professional or Do It Yourself
Capture the audience’s attention by using a little creativity to introduce your speaker.
The first person that a prospective client meets in your organization can make a huge difference in your bottom line. Are your employees trained well enough to handle questions and give clear, concise directions? Do people have a good experience when calling your company? Find out if your company would pass the test.
Sometimes, speaking softly gets more attention. I know many of my colleagues like to shout out a message, whether it involves advertising or social media marketing. Shouting will certainly get … Continue reading Speak Softly and Carry a Good Story
If you enjoy receiving those rewards from using your credit card, use them while you can. More companies are refusing to accept automatic credit card payments and you would be surprised at the large corporations that have made this decision.
I’ve heard many people say that asking forgiveness is much easier than asking permission but sometimes the ramifications of such actions are not worth the trouble. For instance, when it … Continue reading Would You Rather Ask for Permission or Forgiveness?
No one should put up with cyber harassment. Our 1st and 14th Amendment rights grant us freedom of speech, but nobody has the right to make false statements about a person that is detrimental to their reputation. That is considered slander or libel and they are crimes.
Did you ever overhear someone describe what you do for a living and think, “Where did they get that idea?” That’s when you know you need to give some serious … Continue reading If you don’t brand yourself, someone else will
It’s interesting how some plans turn out differently than you anticipated. When I lived in New York, I got a chance to ski about 6 to 10 times a year. … Continue reading I skied more when I lived in NY